Alto News

Small Society Closes Asset Sale with Wal-Mart Stores, Inc.

January 4, 2012
Alto client, Small Society, LLC, and Wal-Mart Stores, Inc. today announced Wal-Mart’s acquisition of Small Society’s assets, including all related intellectual property and technology. Based in Portland, Oregon, Small Society has been at the forefront of application development for mobile devices, producing apps for many big name clients. Small Society was founded three years ago and has been well-respected within the industry. Financial details were not disclosed. For more information, please click here.

AthletePath Closes Series A Financing

November 22, 2011
Congratulations to alto client AthletePath on its recent Series A financing.  The Series A financing is another milestone in a fantastic year for AthletePath, who in September was selected as a start-up in Wieden+Kennedy's Portland Incubator Experiment.  Founded in 2006 by David Embree, AthletePath is a Web-based service providing event data aggregation, personalized stats for amateur athletes and promotional tools for event directors, and is headquartered in Portland, Oregon.  Financial details were not disclosed.

Two Alto Clients Among Portland Seed Fund’s Initial Class of Eight

July 19, 2011
The Portland Seed Fund, a local seed fund designed to stimulate exceptional entrepreneurial growth in the Portland metro area and throughout Oregon, today unveiled the first eight Portland-area startups in its portfolio, all of which received an initial investment of at least $25,000.  alto clients 4-TELL and Vizify were among those startups.  The Portland Seed Fund was born a year ago from Portland Mayor Sam Adams’ commitment to fuel it with $500,000 from the Portland Development Commission.  For more information, click here.

ShopIgniter Secures $8 Million Series B Financing

June 27, 2011
In May, alto helped ShopIgniter close an $8 million Series B funding from new venture capital investor Trinity Ventures and existing investor Madrona Venture Group.  Founded in 2009, ShopIgniter is a rapidly growing provider of innovative social eCommerce software, and is headquartered in Portland, Oregon.  ShopIgniter helps leading brands and retailers activate their social network to extend their reach and generate revenue through social eCommerce efforts.  Click here for more information.

Alto Founder, Bill Pierznik, Becomes Jive Software General Counsel

June 1, 2011
As of May 1, 2011, alto founder and managing partner, Bill Pierznik, left to join one of our most exciting clients, Jive Software, as general counsel.  This is a terrific opportunity for Bill and, while we’ll certainly miss him, we wish both him and Jive the best of luck and look forward to continuing to assist Jive as primary commercial counsel for the largest and fastest growing independent Social Business Software company in the world.  Backed by venture capital titans Sequoia Capital and Kleiner Perkins Caufield Byers, Jive is based in Palo Alto, California, with offices in Portland, Oregon, and has raised over $57 million.  Bill’s challenges at Jive will include managing its growing in-house legal team.