Second Porch Acquired By HomeAway

Alto client, Second Porch Inc., has recently been acquired by HomeAway Inc., a leader in online vacation rentals.  Based in Portland, Oregon, Second Porch was formed to help homeowners and professional managers market vacation homes to travelers through their social network on Facebook.  In a news release,  HomeAway announced that it intends to leverage the Second Porch technology and team “to accelerate the integration of social features across its network of sites to provide an additional word-of-mouth marketing channel to its customers.”  Financial details were not disclosed.  More information can be found here.